Snapdragon
Power to Move

Snapdragon is a leader in chip technology, powering some of your favorite mobile devices—from headphones to mobile phones to extended reality headsets. But, despite it being a brand name in Asia, people in the West still only know the brand names of the technology that Snapdragon powers and not about the powerful chip itself. 

So, to change this, we pitched and developed a campaign that shows people the reason why they love their favorite device. Because of the powerful technology within that has the ability to inspire emotion and to move people—from laughter to chills and from here to everywhere.