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New York Lottery
Make Your Holiday Shine Bright

New York lights up the holidays like nowhere else. Whether it’s the fanfare of Fifth Avenue or a long-overdue moment between friends, we all find ways to light up during the holidays.


Every corner of the state lights up in its own unique way and this campaign is meant to be a romantic, heartfelt celebration of the millions of lights that guide us to wherever we belong.


Jason Ashlock | Executive Creative Director

Dominick Baccollo | Executive Creative Director

Gabby Gonzaga | Art Director

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