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New York Lottery
Hands
Xtreme Multiplier is a series of six tickets, each with more chances to multiply more wins. With six different tickets, you're going to need more hands to scratch them all.
To support the launch of the ticket series,
we created 3D billboards for Times Square.
We also created multi-page print ads for newspapers.
And digital OOH across the state.
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Credits
Haley Cole | VP Creative Director
Lindsey Aquino | VP Creative Director
Gabby Gonzaga | Art Director
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