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An extraordinary yogurt

deserves anything but plain.

'Plain yogurt' may sound exactly like its name - plain. Not when it's FAGE Total Plain Yogurt. Within every tub of FAGE Total is a promise: that every day doesn't need to be so everyday. That every day can be extraordinary.

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How about seconds?

We were tasked with answering this question: how can the Plain Extraordinary be replicated endlessly in the future?

 

The answer? The same way FAGE Total yogurt remains consistently excellent.

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A Recipe.

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It’s cookbook meets

lookbook meets book-book:

It tells a story, shows its world, and shares the recipe of how you can make it every day, ensuring consistency in style, storytelling, and standards across past and present campaigns, while also offering guidelines for creating new ones.

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AGENCY: TBWA\CHIAT\DAY

CD: ASTE GUTIERREZ

AD: LOUIS PRENAUD

AD: GABBY GONZAGA