SNAPDRAGON:
POWER TO MOVE
Snapdragon is a leader in the chip technology that powers mobile devices like headphones, mobile phones, and extended reality headsets.
For years, they’ve been a brand name in Asia. Outside of Asia, most people only know the brand names of the technology Snapdragon powers. To change this, we pitched and developed a campaign that shows people the reason why they love their favorite device is because of the powerful technology within. Technology that has the ability to inspire emotion and to move.
CW: Kayla Andersen
AD: Gabby Gonzaga
ACDs: Kassandra Pollard & Rene Delgado
ECDs: Jason Ashlock & Dom Baccolo
The campaign had a mixture of video, OOH, digital, and social deliverables that spanned the range of their product categories. Below are just a few more of the many assets that were created to support the campaign.
