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REI

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Fighting wildfires nature's way.

If invasive weeds continue to grow in place of native wildflowers in the U.S., so will the heat, destruction, and devastation of future wildfires. 

 

We invited outdoor explorers to set spark to something wilder than their adventurous spirit by transforming trail markers into something akin to firefighting machines.

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Trail Markers built to survive

the heat of any wildfire.

Wildflower seeds are kept safe, releasing only when wildfires burn out to a suitable temperature for wildflowers to grow in.

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Grow wild with nature

on the trail.

It’s up to hikers to keep trail markers stocked and ready for any fire emergency. Simply grab a wildflower seed packet at trailheads or REI stores.

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(7) REI in-store display.png