SAS
Data Playbook
Working with SAS, the world's leading data analytics company, we built The Batting Lab—an A.I. powered batting cage to teach kids how to use data through a game they love to play by tracking their stance, swing, ball-flight statistics and more.
But, because the program was only made for a lucky few, we extended the program online in the form of a free educational tool for parents and guardians.
Below is an overview of the Data Playbook. For a full experience, give the playbook a swing by clicking here.
How It Worked
The playbook has a total of six sections. Each section focuses on one of the six segments of a swing using the elite player data we collected and used in The Batting Lab as a guide. Also included are worksheets that parents, coaches, and kids can print out to track their own swing data.
Credits
Jason Ashlock | Executive Creative Director
Dominick Baccollo | Executive Creative Director
Daniel Kim | Group Creative Director
Justin Chen | Group Creative Director
Kassandra Pollard | Associate Creative Director
Gabby Gonzaga | Art Director