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New York Lottery
Picture a Win

Every New Yorker dreams of winning the jackpot and what they would do with their winnings. But, even though New Yorkers love to talk about winning, sometimes it’s hard to truly imagine it.


So, to help players picture a win, we transformed their millionaire dreams into dreamy AI-generated images.


Dominick Baccollo | Executive Creative Director

Kassandra Pollard | Associate Creative Director

Rene Delgado | Associate Creative Director

Gabby Gonzaga | Art Director


Little Black Book

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