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New York Lottery
Picture a Win
Every New Yorker dreams of winning the jackpot and what they would do with their winnings. But, even though New Yorkers love to talk about winning, sometimes it’s hard to truly imagine it.
So, to help players picture a win, we transformed their millionaire dreams into dreamy AI-generated images.
Credits
Dominick Baccollo | Executive Creative Director
Kassandra Pollard | Associate Creative Director
Rene Delgado | Associate Creative Director
Gabby Gonzaga | Art Director
Recognition
Effie Bronze | Artificial Intelligence
Jay Chiat Bronze | Emerging Trend: AI Strategy
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