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NEW YORK LOTTERY:
HANDS
Xtreme Multiplier is a series of six tickets, each with more chances to multiply more wins.
With six different tickets, you're going to need more hands to scratch them all.
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CW: Kayla Andersen
AD: Gabby Gonzaga
VP CDs: Haley Cole & Lindsey Aquino
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To support the launch of the ticket series,
we created 3D billboards for Times Square.
We also created multi-page print ads for newspapers.
And digital OOH across the state.
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