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New York Lottery
Giving is in the Air

New Yorkers love holiday traditions. Like taking their annual stroll down 5th Avenue to see all the extravagant holiday displays. It's traditions like these that fill the air with cheer and remind us what the season’s greatest tradition of all is—to give to others.


So, this year, we created a charming tale about the sort of magic that could be set in motion when you give to those you love. Even if it's something as simple as a Holiday Scratch-Off Game.


Dominick Baccollo | Executive Creative Director

Daniel Kim | SVP, Group Creative Director

Brian Steele |  SVP, Group Creative Director

Gerard Seifert |  Creative Director

Craig Bishop |  Creative Director

Peter Sherer | Creative Director

Gabby Gonzaga | Art Director

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