New Yorkers love holiday traditions. Like taking their annual stroll down 5th Avenue to see all the extravagant holiday displays. It's traditions like these that fill the air with cheer and remind us what the season’s greatest tradition of all is—to give to others. 

Playing off the iconic decorations in department store shop fronts during the holiday season, we partnered with Academy Award-Winning director Joe Wright to create a charming tale about the sort of magic that could be set in motion when you give to those you love. Even if it's something as simple as a Holiday Scratch-Off Game.