top of page

The Batting Lab

The ability to work with data will be the most in-demand job skill by 2030. But, less than half of American kids understand how to read, work with, and communicate using data analytics. So, to help kids in the U.S. prepare for their futures in data science, we spoke a language more than half of them do understand—sports.

Working with SAS, the world's leading data analytics company, we built The Batting Lab—an A.I. powered batting cage to teach kids how to use data through a game they love to play by tracking their stance, swing, ball-flight statistics, and more.

How It Worked

The first-of-its-kind cage used cameras, sensors, AI, computer vision, and IoT analytics to ultimately collect over 50,000 data points per swing. It would then provide real-time feedback on how each kid could improve their swing, and more in-depth feedback at the end of every session—allowing the kids to dig into their numbers.

The Data Playbook

To pitch data to more kids, we created the Data Playbook, a free educational tool for players, parents, and coaches worldwide. Read more about it here, or take a swing at it here.


Jason Ashlock | Executive Creative Director

Dominick Baccollo | Executive Creative Director

Daniel Kim | Group Creative Director

Justin Chen | Group Creative Director

Kassandra Pollard | Associate Creative Director

Gabby Gonzaga | Art Director



The Today Show

Muse by Clio

Adweek Ad of the Day

Shots Ad of the Day

LBB Online


ADC Gold Cube | Innovation

ADC Silver Cube | AI/Process

ADC Bronze Cube | Craft/Use of Technology

ADC Merit | AI/Idea

Webby Winner | Creative Use of Data

Webby People's Choice Winner | Creative Use of Data

Webby Nominee | Advertising, Media & PR, Installation or Experience

Effie Silver Winner | B2B Products
Effie Finalist | Software + Apps

Clio Bronze Winner | Creative Use of Data

Cannes Shortlist | Creative Data

D&AD Shortlist | Connected Experiences

One Show Merit | Spatial Design

One Show Merit | Experiential + Immersive

Shorty Winner | Education

AICP Next Shortlist | Creative Data

bottom of page