SAS
The Batting Lab
The ability to work with data will be the most in-demand job skill by 2030. But, less than half of American kids understand how to read, work with, and communicate using data analytics. So, to help kids in the U.S. prepare for their futures in data science, we spoke a language more than half of them do understand—sports.
Working with SAS, the world's leading data analytics company, we built The Batting Lab—an A.I. powered batting cage to teach kids how to use data through a game they love to play by tracking their stance, swing, ball-flight statistics, and more.
How It Worked
The first-of-its-kind cage used cameras, sensors, AI, computer vision, and IoT analytics to ultimately collect over 50,000 data points per swing. It would then provide real-time feedback on how each kid could improve their swing, and more in-depth feedback at the end of every session—allowing the kids to dig into their numbers.
Credits
Jason Ashlock | Executive Creative Director
Dominick Baccollo | Executive Creative Director
Daniel Kim | Group Creative Director
Justin Chen | Group Creative Director
Kassandra Pollard | Associate Creative Director
Gabby Gonzaga | Art Director
Recognition
CBS
CNET
ADC Gold Cube | Innovation
ADC Silver Cube | AI/Process
ADC Bronze Cube | Craft/Use of Technology
ADC Merit | AI/Idea
Webby Winner | Creative Use of Data
Webby People's Choice Winner | Creative Use of Data
Webby Nominee | Advertising, Media & PR, Installation or Experience
Effie Silver Winner | B2B Products
Effie Finalist | Software + Apps
Clio Bronze Winner | Creative Use of Data
Cannes Shortlist | Creative Data
D&AD Shortlist | Connected Experiences
One Show Merit | Spatial Design
One Show Merit | Experiential + Immersive
Shorty Winner | Education
AICP Next Shortlist | Creative Data