SAS ANALYTICS:
THE BATTING LAB
Most in-demand jobs by 2030 will require the ability to work with data, but less than half of kids understand it. However, they understand baseball, which already has data science baked into every aspect of the gameplay and form. We used their love of the game to teach them the power of data. SAS, the industry leader in data analytics, and McCann teamed up to create the first ever AI-powered batting cage that could analyze 50,000 points of data to help improve kids’ swings, stance, load, trajectory, and more.
CW: Kayla Andersen
AD: Gabby Gonzaga
ACD: Kassandra Pollard
GCDs: Dan Kim & Justin Chen
ECDs: Jason Ashlock & Dom Baccolo
HOW IT WORKED
The first-of-its-kind cage used cameras, sensors, AI, computer vision, and IoT analytics to ultimately collect over 50,000 data points per swing. It would then provide real-time feedback on how each kid could improve their swing, and more in-depth feedback at the end of every session—allowing the kids to dig into their numbers.
