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NEW YORK LOTTERY: INVITE THE HORSE

They say success arrives as soon as the horse does.

So, this year, invite the horse in for a chance at good fortune.​

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HORSING AROUND ON SOCIAL

We invited the horse on social as well for good measure.

These are just a few of the ways we brought the neighs:

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BEHIND THE SCENES

Our production partner, Mayda, horsed around so much,

they even created BTS content just for funsies.

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NEIGHING EVERY CHANCE WE GOT

We neighed in more meetings than we'd like to admit, but hay...

at least it led to wacky work like the below.

:30 RadioCarrots
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THE HERD

CW: Kayla Andersen & Rebecca Deitch

ADs: Gabby Gonzaga & Genesis Lema

CDs: Jess Bass & Talia Rapp

ECDs: Cuanan Cronwright & Leo Barbosa

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