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NEW YORK LOTTERY:
WHY FOUR?

As part of the re-design of Quick Draw, we asked ourselves, Why does Quick Draw draw winners every four minutes?  While we can't say for sure, we do have our theories...​

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THE FOURCE WAS STRONG ON SOCIAL

We continued to spiral on social, questioning why in the world

everything boils down to a number so random—or is it?

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FOUR WAS EVERYWHERE...

Call us conspiracy theorists if you like, but everywhere we looked, four was there.
So, we did what any good citizen would do and used our media placements to get the word out.

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THE TEAM

​CW: Kayla Andersen

AD: Gabby Gonzaga

CDs: Talia Rapp & Jess Bass

GCDs: Jacopo Biorcio & Danny Price

ECD: Pete Johnson

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